Ask anyone about us and they'll tell you it's not in our nature to brag. Sure, we're pleased with what we've achieved but our biggest source of pride is the results we help our business coaching clients achieve.
So we ask that when you read the testimonials here, please focus on their results and the pride they have in their business. And if that sounds like something you want too, well, we'd be proud to be on your side as your business coach.
We are a commercial landscape construction business, specialising in the Education and Aged Care markets.
I was referred to Tenfold Business Coaching by my bookkeeper. I was at a stage where I felt like I was lacking direction and that there could be a better way of doing business. I was on the tools and had big plans for growing my business.
I own and operate Sanitaire Bio-Products, a national distribution import business specialising in biological-based cleaning and treatment solutions.
I started my career as a qualified Electrical Engineer before launching my own washroom services business in 1995. I built the business from scratch and sold it 19 years later, so I had a lot of experience in building a very profitable company when I started my current business. However, there were still areas of running a business that were holding me back, mainly in sales and marketing. I attended a conference featuring Jack Daly (Entrepreneur and Professional Sales Coach), where Jack spoke in length of the absolute importance of all successful business owners having their own business coach, as he does for his own business.
That was a real light bulb moment for me! I had always been great at being able to dream and visualise the bigger picture of my Sanitaire businesses but my biggest hurdle was bringing those strategies and plans to fruition and staying on track.
After speaking with Fiona, a team member of Tenfold Business Coaching, I was invited to come and meet with Martin Coyle. My initial interest was finding out how Martin could assist with my marketing strategies. I was immediately impressed with Martin’s breadth of experience and knowledge. I could see that investing in Tenfold with Martin as my business coach was going to maximise the value of my business, which was my ultimate goal.
My main target is to maximise Sanitaire’s market value. Now, 12 months into coaching with Martin’s strong strategic skills and his tailored coaching method, we are on track to get the results that I am after.
Martin has been incredibly diligent in holding me accountable. That is a major factor in the positive movement in the business, as it forces me to follow through with our plans, and keep on track.
We have spent a lot of time this year working on building marketing platforms. I have really enjoyed having someone there to encourage and validate my work on a regular basis. This type of support energises my thought process and allows me to look at our plans more objectively.
I would have to say to anyone weighing up getting a business coach that no matter how successful you are, or think you are, every business owner and every business will benefit from having an experienced business coach like the coaches at Tenfold.
I have gained so much professionally and personally from working with Marty and the Tenfold team. It has been a really pleasurable experience being able to come in each fortnight, meet with the Tenfold team who are all really intelligent and engaging, and work with Marty.
"We had gone into business with no background in accounting or business management and were just hoping to be able to make enough money to support our family.
We were working very long hours and had a lot of work coming in, but we were only just surviving.
We had worked with a business coach from another firm, for around six months but we still weren’t making any profit."
Find out how Tenfold Coaching helped Maggie and John turn their business around (the results may be better than you think!)
I’ve been working with Ashley for 5 years. I run a small to medium cleaning business. We’ve just started selling franchise licenses.
I was looking for some help, because I was new to the country and I wanted to learn how the system works here. I’d already started a business, but I wanted to grow it. I realised if I wanted to grow my business to the level of franchising it, I’d need help.
The best thing about Ashley is that he gives honest advice. If I’m doing something wrong, he tells me. That’s saved us a lot of money. Having an outside perspective is very important. Working with Ashley has meant we make decisions with more confidence.
He’s guided us through the whole process of franchising the business. I get really good service from Ashley. He’s always happy to help. Whenever I’ve had something urgent, he’s responded.
I knew what I wanted to do when we started working together, but Ashley has taught me to look at the business differently, which has made a huge difference.
He balanced the process of growing the business so that it happened smoothly.
Ashley has been fantastic for us. He’s a fantastic person. I really enjoy working with him, and we’ll keep working with him for many years in the future, as long as we’re running the business.
At the end of the day, most business owners know what they’re doing, and what they’re supposed to be doing, but Ashley keeps us on track.
We’ve been working with Arjen for about 8 months. We’re a small business that helps facilitate and maintain other business’ IT infrastructure and environment. Our clients have anything from 5 – 100 computers, and we can supply, install and maintain equipment. The whole idea is that we keep our clients’ businesses going. We’re the IT department when they don’t want an IT department.
We’ve had a number of business coaches over the lifetime of our business. We had a couple of meetings with Arjen before we engaged him, and I felt we connected. I enjoyed his style and the questions he asked of me, that I couldn’t answer – questions none of my coaches had me asked before. They were the important questions – they hit to the source. I was pretty happy to find and engage Arjen.
I started business coaching years ago when I realised that I was out of my depth and that I needed someone to guide me as I transitioned from being a technician to being a business owner. I realised I’d made myself a job, and I didn’t want to have a job. I wasn’t well matched with my last business coach, which was why I engaged Arjen.
The biggest benefit of working with Arjen has been gaining a better of understanding my financials; knowing what’s going on in my business from a financial perspective. I also appreciate his knowledge of not just the now but the future, in ten years. Knowing that there’s a greater plan we’ve agreed on, that he’s always got top of mind.
It’s motivating to understand the financials. More than anything it’s made me see what the business is capable of.
The coaching has definitely had an impact on the bottom line, especially the billable hours. Now I know what I need to achieve, I’m not just achieving a random job or a random figure. It’s not just about doing the work, it’s knowing why and what I’m trying to do and how many hours I need to do that with.
We still have the same plans we always did, but now we can see more clearly how we can get there. It’s building the bridges to get to that destination. Before, there was no bridge, there was just a dream.
Being in business for as long as we’ve been, you can lose your way in the day to day. This has been great for us, to find Arjen, who we felt that we connected with. We found him to have sound experience and knowledge in all aspects of business. We just enjoy having him as a mentor to keep us on track.
Of all of the coaches we’ve had, each one has served a purpose, and then I’ve moved on, and the next one has served another purpose and I’ve moved on again. Finding Arjen at this time is perfect for what I need now, and I can see that he has a depth of knowledge that I probably won’t need to change business coaches again. He’s the sort of person who I would be able to take with me on the journey, rather than find someone else who can take me to the next level again. I think we’ve stumbled across the mentor that we need in the business, period.
My husband Matt and I have been working with Martin Coyle at Tenfold Business Coaching for just over 12 months. We are a small family-run business that provides specialist security solutions to residential Melbourne.
Our decision to get a business coach came about because the business had plateaued. Matt was working on the tools during the day, then at night he was up until all hours trying catch up on paperwork. We had just hired an employee and we were putting in long hours without seeing any increase in our sales and/or profits. We felt as though we were just chasing our tail and not getting ahead. We both knew that we needed some sort of help, we just didn’t know what. We were always open to the idea of coaching but we had put it on the backburner because we had assumed it was going to be too expensive. Our initial skepticism was quickly put to rest after speaking with Fiona and then meeting with Martin. We were able to see the immediate impact a Tenfold coach’s guidance would have on our business. I had completed a four year degree in business management, but that was related to corporate and it was very different from running a small business.
From the onset, we were able to use Martin’s knowledge and experience to improve our quoting and pricing. Before coaching, we had not been aware that we were undercharging and we would not have had the validation to make changes in the business without him. He gave us the confidence to take the next step – and we did! Overall, with the changes that we have put in place since we’ve had coaching, sales have increased by 82% and net profit has increased by 49%, and we have added 3 full time employees (who Martin helped us recruit).
Martin has also been a tremendous sounding board and “go to” person for us for certain decisions. We have different opinions and as a husband and wife team, it’s great to have a neutral person who knows our business to provide advice and guidance.
We were amazed at how making 90 day goals and being held accountable to them ensured we made real progress. Together, we have been able to make longer term plans and achieve them instead of just flying blindly. We now have an effective sales process, which has definitely contributed to a higher conversion rate. Working with Martin has really given us the belief in expanding our business. We still have a way to go but we now have the tools and knowledge to track and measure key areas of the business to ensure we continue to grow.
Personally, I think that you should always be growing, and when you’re in small business you need to look outside for expert help. If you want to be successful, you can’t expect to do it all by yourself – you need a good support network. We would definitely recommend Tenfold Business Coaching to any small or medium business. 12 months on and we are definitely in a much stronger place and coaching has set us up really well to move forward.
We’re a small to medium residential builder, and we work on high end projects in our area. We’ve been working with Ashley for 3 years.
We started working with a Tenfold Business Coach because we wanted to get a structure and a direction to achieve growth in the business.
“My goal is to get the business to a point where it’s not reliant on me – position my business in the marketplace instead of me being the business.”
The coaching has given me the vision to do that. We’re not quite there yet but it’s on the way. The coaching has helped with that, and also with getting the structures into place and with getting things automated without being dependent on me. It’s about creating the business identity independent to me.
One of the biggest benefits of coaching has been the systems we’ve created across the whole business. As well as that, my personal development in terms of my sales technique and the company sales strategy has made a huge difference. We’re not just going in putting the price in – we go in and try to find out key information to help me formalise my pricing. I’m getting more information to find out what the real budget for the project is, and finding out what their key selection criteria is so I can position myself accordingly.
As a result we’ve had a lot more work, and therefore more money. We’re much more targeted in our sales now – we’re not just chasing every type of job. We’re targeting particular clients and jobs – we know what type of jobs we want to be doing now, and what type of work and what locations we want to be in going forward.
We can now forecast better. In terms of construction schedules, we’ve been able to put on a contract administrator to help with the extra workload. We’re able to say that we’ve picked up this extra work and we can see how much money we’re making on it, and we can see at a glance that we can afford to put on an extra person at X amount of dollars per annum.
We’re able to control growth and analyse the costs associated with that. It gives us great consistency in our cashflow and our in-house labour is much easier to manage. We feel much more confident day to day. We’re not looking for the next job coming in, that job is already there and I’m focussing on the next job that comes in six months, not three months. We’re able to look ahead much further.
My coach has helped with the way we go about hiring people and being able to select key personnel – getting the right people in the business. Having the right team means you can spend more time building the business instead of working in the business. The sales and the letting schedules have been the single biggest benefit of coaching.
We introduced the letting schedule, and that’s enabled us to increase our profit.It’s our weekly snapshot of the profit and loss on individual jobs. It’s enabled us to increase our profit because we know how much we’ve got for each trade section. We can pull it apart and basically save more money. We can save money on the jobs as well as make money on the jobs by retendering trades.
We’re now focussing on more detail in the business than we were. There is more information available at my fingertips. That lets us make smarter decisions day to day. We can see what the profit margins are on each of these jobs historically, and there is consistency across the board. So we know so long as we land the required number of jobs we’ll be able to make X amount of money month in, month out with minor fluctuations. Whereas before, it was get the job, finish the job, and then have a look at the profit and loss. We wouldn’t find out until the job was finished if it was profitable.
The margins have probably doubled since we’ve started working on these strategies.
We haven’t put our prices up, but we’re saving money. We can see the
money, and so we can save the money. We can see what our budget is for
each individual trade and that lets us bring our costs down. We now know
we’re making a profit month on month – we know what our overheads are,
we know what are wages are every month, and we know what our margins
are. So long as we keep starting work we know what margins we’ll make.
My goals have changed. I’m thinking more about what the possibilities are. And thinking about it with more knowledge – it’s not just ‘I want to do this’, it’s ‘I want to do this, in order to do that I’ll have to do this, this and this.’ It’s a more educated vision of where the business can go.
Once you’ve got those measuring tools it’s really quite simple. It’s all a big circle, the process starting with the sales and if you do the sales and you push it through the pipeline and it comes out as a completed project you can measure it every step of the way. You can predict with certainty what your forthcoming work is, what your actual work is, what your margins are going to be, and what the forecasted workload is going to be. So it’s something which you can analyse all of the aspects of the business.
It’s been extremely helpful and it’s motivating to be involved in the coaching sessions, and it feels like it’s just the tip of the iceberg, of a process that I wish I had of started sooner.
I’ve been working with Arjen for a bit over 12 months.
My business is a relatively small, unique business. We have a small part of the automotive repairs market, as a specialist service centre for BMW and MINI.
I started working with Arjen because coming from being a tradesman to then actually running a business, I had very little knowledge in managing a business and people. It was the administration and day to day running of the business I had no experience in and I needed a bit of guidance.
The biggest advantage of coaching has been improving my knowledge of the accounting and financial side of the business – understanding the financial side of running a small business. Now I’m able to determine how much money I have, how much is available to me, and see what I can afford. I now know how to generate more income. My overall understanding of the day to day financial costs and management of running the business efficiently has improved.
Being able to manage my finances and where I spend money and how I spend money, and how that can be improved for my bottom line, to use the money efficiently – that’s made a big difference.
We’ve seen a definite improvement in the growth this year. I’ve run the business by myself for 8 years, and I’ve managed to increase the bottom line on a yearly basis – we’ve not been struggling, but I wanted to take the initiative and increase my knowledge. We’ve improved the bottom line, which is the main thing that we’re working towards.
I approach the business from a different perspective now. I’ve changed how I do certain things in the business, improving my time efficiency. Being able to manage my time more efficiently has improved the way my employees work and manage their time as well. It’s had a flow on effect. Implementing a lot of systems that we put into place with Arjen has helped improve the efficiency in the workshop.
Going forward I can see how the opportunities are going to open up to let me free up my time more, for where I spend my time. In the last two months especially we’ve really worked on shifting tasks away from having to be done by me.
Coming from someone who can be somewhat stubborn at times in the way I run my business – I haven’t always been open minded to ideas and changes. I’ve embraced Arjen’s comments and opinions and systems and I’ve managed to really take on board suggestions and really understand how they can affect my business in a positive way. I’ve been able to understand the importance of being a bit more open minded.
A lot of the new things that we’ve done – such as employing different people – have given me opportunities to have a bit more time with my family and actually have time away from the business. It’s definitely had a positive result in that sense.
I like working with Arjen – we get each other. He understands my personality and attitudes and we work quite well together. It’s worked well.
I started working with Arjen in November, about eight months ago. We are a small business in security installations.
My accountant met the guys from Tenfold and he was impressed. He's seen a lot and he knows my business well so I trust his judgment. I decided to start working with a business coach because I had to change the way things were going.
When I first started working with Arjen, the business was at a breaking point. Now, profits are getting back on track. We’ve done a lot of work on the way we quote jobs and the way we liaise with clients, and that’s had a big impact on the profits. Our profit line is much higher than it was before. I’m making as much now with three guys as I was with eight guys before. And because we’re now doing our own work we can sell parts now as well, which has helped our profits.
The guidance and mentorship that Arjen provides are a big benefit. When something comes up throughout the week, I can run them past him and get some advice on what to do next. It means I now have someone to talk decisions over with, and that I deal with issues as they come up, instead of sitting on them and then perhaps getting forgotten about.
I used to try to cover every job in the business before, and now I understand where my spot is, and what my guys have to do. I use my time better now – out in the field and talking to clients. The team loves the changes, and the culture in the business has changed a lot.
I’ve left all my subcontracting work now to pursue our own work. That’s been the biggest change and the most rewarding, and Arjen’s been able to help make that transition. The business is much more under our control now, and we can choose the jobs that we do.
We have a medium-sized landscaping business, running 16 people. When we started working with Ashley about 18 mouths ago, it was a crucial time for us because Doug had injured his back. We had to change, but there was no direction.
We were just going along. There were three or four of us and we were content with that. If you’d asked us two years ago if the business could have had 16 people, we wouldn’t have thought of the business being able to support that. We had no idea. We never anticipated it being this big.
Ashley met with us and asked us how we’d feel if we could have the business run, and just work the days we chose, and we thought yeah, that’s for us.
The biggest benefit to coaching has been having the confidence to grow without stressing about how to do it. It’s given us confidence in employing people and running teams. Ashley’s put a lot of order into the business, which was hard for us because we’re not that way inclined.
We look at the business differently now. The biggest change has been administration. We’re tradespeople because we weren’t good with our heads – we’re good with our hands. We knew how to get the jobs done and make money, but after that we were at a bit of a loss as to what’s needed to run a great business.
It takes the pressure off yourself when you learn to delegate everything. It took a while to let go, but we’re doing it more and more.
Our minds are still changing. Chris is still on the tools, but the way it’s heading in six months he’ll be off entirely and spending his time on quoting and sales, and doing the jobs he chooses to do. What we learned from Ashley, everything you don’t like to do, you get someone else to do it.
We’ve changed our market. When we realised what we had to turn over, and what we had to make, we started choosing our jobs much better. Before, we wouldn’t say no to anything.
Our goal now is getting the business to function without us there. We’re not at that stage yet, but that’s our next serious step. Before we started, we wouldn’t ever have thought the business could run without us. I thought we personally had to do the work, or the client wouldn’t be happy. I was blind back then. Now I think it’s a crazy idea to think I would be on the tools.
It’s been a massive learning cove. It’s given me a lot of hope. A lot of confidence. We talked about employing leading hands for years, but we never had the confidence to do that. Now we have three. Just having Ashley there to check the figures with us, and tell us we can do it.
It’s now just starting to kick in, us managing the business at a higher level. Now we know the job on site is getting done, we’re getting into the budgets, cashflow, finances. That’s key to the business now – we need to read the business better. We’re ready to do that now.
We drive past other tradesmen now and think, wow, they have no idea. We’ve come so far, with all the systems and having everything run itself. We’re setting up a business to run, and that’s completely different to being a tradesperson. That’s our goal – to make this place turn over while we’re not here.
Our journey is not to work, but to still make money. To be smarter about how we approach our business.
I’ve been working with Ashley Thomson for 6 years now. Since we started working together, my turnover has increased 67%. Ashley provides the guidance and discipline that has made a change like that possible. My idea of what Mobile Electrics is capable of achieving has broadened, and I think it can happen a lot quicker than we first anticipated.
Together, we’ve implemented changes in the company structure, reporting systems, recruiting and workload management. It’s meant that we can match the workload to the labour we have. When the workload increases, we can quickly increase the number of staff to meet it. It’s meant an increase in sales and therefore an increase on the bottom line.
initially took on a business coach because I’d reached a point where I
knew I’d taken the business as far as I could by myself, and some help
and guidance would be great. At that stage I was still thinking like
a technician rather than as the owner of a significant business.
Ashley’s helped me get to that stage, giving me a real understanding of
what I should be doing to grow the business.
I’ve always wanted to be able to spend more time out of the business than in it, and we’re definitely working towards that. As long as the business is functioning quite well without me, I’m more than happy to just stand aside and let someone else take care of it. That’s part of my understanding of the difference between a technician and a business owner.
With what I’ve learned, I’ve no doubt that we could further the business even without Ashley’s help, but I still need the discipline and he’ll be part of the team as long as we’re still growing.
I recommend Ashley Thomson to any small or medium business. Especially if you’ve come up from being on the tools, have people working for you and haven’t had a huge amount of experience running the business. Even if you think you know what you’re doing, I think with a business coach you will definitely benefit.
We’ve been working with Tenfold for 12 months. We’re a medium sized business, and we produce kitchens for the domestic market.
We started working with Ashley because we were frustrated with our business – it just wasn’t moving in the direction that we wanted it to. And Mike and I were doing too much work.
Coaching has made a big difference to us personally with our time – not doing so much work ourselves anymore. For the business, the biggest change has been in increased productivity and less mistakes. Now we turn around jobs faster, which means we’re getting more jobs out the door.
Putting procedures into the business has helped. That’s made a big difference. Better accounting systems mean that we have a much better idea of what’s going on in the business, and we can make decisions with more complete information.
We have more accountability in the business, and our team all know where we’re going. The attitude shift in the business has been for the better. We have more people than we did, doing the work that Mike and I had been doing previously. That’s meant less headaches for us.
Our goals haven’t changed through coaching, but we have realised them. I never thought we could, and now we know our goals are achievable, not just dreams. We now have a long term plan, and we can see how we’re going to get there.
Our business is a seasonal one and hasn’t been consistent. We’re working on that now, and the last five months – especially the last three months – we’ve been growing steadily. I think we’re on track to have a stable business in another 6 months.
We’ve appreciated Ashley’s manufacturing background, that he knew how our business worked.
Coaching has made our lives better. The business is about 80% turned around from where it was when we started. Ashley’s methods work. I wouldn’t start another business without a coach.
We’re a small business – we have 6-10 employees. The majority of what we do is linemarking.
We had our initial meeting with Ashley, and he explained what he does and how he goes about it, and we thought it was something we could benefit from. We took it on and ran with it.
It wasn’t that we thought there was anything wrong with the business at the time, we just knew that we could do better if we knew how to go about it better. Of course, as we’ve found out now there was plenty that needed fixing!
The business has improved right across the board in a lot of ways, from just clarifying what we do and how we do it, to better marketing and better recruiting, and when you put it all together you end up with a better bottom line, better turnover and better profits. It’s been a whole of business approach. Coming off a pretty low base, it’s been something like a 1600% increase in our profits over the five years we’ve worked together.
We were muddling along breaking even and making wages out of the business, but coaching started to really show that it can turn a profit. It’s been a big difference. Coaching led me to understand a lot more about where I should be going with the business, whereas before I was just working it like a job, not a business. Before I started with Ashley, I was content to make my wages whereas he’s shown us that it can do better than that, and make the business run at a profit so that it will become a saleable entity when I finally do want to get out of it.
The business relies a lot less on me now. I can get away from the business a lot more easily now than back before I started with Ashley. The biggest change has been the management side. I had somebody else start doing the estimating, which freed up a lot of my time. Delegating a lot more of the responsibility for the actual programming and work, which left me a lot more free of that as well. Those have been some of the biggest changes. I’m not just doing all of the load bearing myself. Now I can choose what I’d like to work on in the business.
The other big change is in the turnover and the profit margin. That was about changing the prices and working more efficiently. It didn’t happen immediately, it’s taken the five years to achieve what we’ve got, but it’s got there. It’s been steady over that time, and it’s been improving and improving as we’ve worked on it.
We’re now running three teams, where we used to run one or two teams. We now work with three councils, whereas we used to do more private work. It’s good steady work, and it’s quite profitable. We made changes to the way we charged. Ashley pointed us in the right direction and now we charge a fair price to cover our costs for weekend and after hours work. Now we have more variety in our work, we can move people around different kinds of job and keep them interested. We’ve also smoothed out the work so that it’s not so concentrated in certain periods of the year.
Now we’re moving towards an exit strategy and to diversify a bit – do a few things a bit out of the ordinary.
Coaching has worked well beyond my expectations and more so. There’s still room for improvement – we could still do better. But as I went into it I couldn’t have believed it made as much difference as it had already. It’s made inroads as good or better than I could have hoped for.
I thoroughly recommend Ashley Thomson from Tenfold Business Coaching to anyone who wants their business to succeed. The term “business coach” does not go far enough to explain what he has done for me and my business. In under 2 years, Ashley has been instrumental in:
- Releasing my business potential:
“You can never underestimate the value of having someone to talk to and help you make informed decisions on a regular basis. The guidance, support and advice received is priceless."
“In fact, if I had to put a price on Ashley’s value it would have to be infinitely more than his cost. Your confidence and knowledge will grow exponentially as will your business and your outlook on life. I recommend and implore every business to get Ashley working with them as soon as possible – I will be forever grateful I did!”
I’ve been working with Ashley for just over a year.
We’re a small business, with 13 sub contractors and four reception staff. We’re a natural therapies clinic specialising in wellness care with everyone from an osteopath, chiropractor to acupuncture, massage therapy and naturopathy, so we cover all those bases.
I had been doing group coaching with other people, and just found that group coaching didn’t work for me. My business was in a different place compared to everyone else – everyone else was in setup or was a one person business and we were a bigger company, so that wasn’t working. I jumped on the internet and I knew the ActionCOACH group had a good reputation. I saw Ashley’s profile and read a few testimonials, and I decided to try Ashley.
Coaching has made a 300% difference in our takings this year.
As well as that great result, I’m far more focused, and I like knowing what to work on, having someone who I can workshop ideas with and run through what will work and what won’t.I find the specific direction and the one on one attention really good. I tend to do a lot of things at once, so it helped to have a specific goal to work towards and the steps for how to get there, and the support on how to do all that in the most effective way. Ashley has provided great support.
I’m far less stressed now. I’ve removed myself more and more from the business. I work less hours, which is great, and now I’m more the leader of my business – I direct it where to go rather than feeling like I’m the person who does everything and takes responsibility for everyone.
I’m doing far more working on the business that in the business. I have much better role differentiation. I have two days a week where I go in and I’m a practitioner and that’s all I do, and the rest of the time I’m working on the business. Ashley’s definitely changed my mind on how I do that –and I enjoy it heaps more.
The biggest change is probably the way that I communicate and the way that I work with my sub contractors. I’m much more proactive with them – I’ve almost become their coach for what they can do to get more clients and get busy. Before, I was waiting for things to fall out of sky and I had the expectation that everyone would be self-motivated like I am. It’s been a huge change. This helps them get more out of their business as well, which helps the business. And I work far less hours.
Ashley has helped with procedures and productivity. Things are much smoother now, and everyone knows what they’re doing. My staff are spending less time on admin, and spending more time on clients.
We’ve reached the goals that I set when I started working with Ashley – which was to have a million dollar business. Now we’ve done that, so we can move on to the next goals. I wanted it to be a profitable, well-run business and we’ve achieved that.
That’s all been done in a year, which I give myself a bit of hard time about, but I guess it’s pretty impressive.
Ashley also helped me learn how to best affect the bottom line and how to improve the profit margins, and how much to spend here and there. Now when we spend money we know it’s going into the areas in needs to be in.
I was working 7 days a week, 10 hours a day or more. Now I see clients 2 days a week for 10 hours, the other three days I spend half days working on the business – and have 2 days off a week.
Ashley is a great coach, and I highly recommend him to anyone.
My advice would be, just do it. Most people put it off. If you want to be good in your field – if you look at top tennis players they all have coaches – it’s exactly the same in business. I’ve had some sort of coach from the beginning of my business, and people often say to me that my business has done so well so quickly, and I think, yes, because I’ve had coaches the entire time. I would say to anyone thinking about getting a coach, if you want to be good in your field, you have to have a coach. It makes no logical sense not to do it that way.
I have a small business, dietetic consulting. We do one on one consulting, consulting to nursing homes and hospitals, and working with city councils for meal services review. I’ve been working with Ashley for over three years now.
I decided to start working with Ashley because we needed advice, support, information on structuring, and accountability. The accountability is the ongoing thing that makes it attractive to me. I feel a lot more in control these days. When I started coaching, I had a job, not a business.
There have been a lot of benefits – realising my business doesn’t have to be a job, bigger ideas and aspirations. I now work on different areas of the business – I used to work in the business, but now I spend half a day working as a dietitian per week, and rest of my time working on my other responsibilities.
I now think of the business differently. I work on the business rather than in it, and I can see it becoming something independent of me that I don’t need to be involved in every day. Before I started working with Ashley, there was no concept in my mind that that was even possible.
Working on systems has given the business stability, consistency, reliability and professionalism. It’s taken a lot of the stress out of the business. I don’t have to do so much of the work myself, correcting errors. It’s made the team more cohesive.
Our bottom line has at least doubled. Coaching has paid for itself many a time. We set a five year goal when we started working together, and we’re on track to reach that.
In the past, my goals were just to get the work done and be reasonably efficient. Now the business can be bigger than I ever thought it could be. The goals now are much larger, broader and more exciting.
I have a medium sized business – computer software development, systems integration, and consulting and hardware sales.
I started working with Ashley because I realised I needed help with focusing on getting things moving. I started the business when I was 17, so I hadn’t had a lot of exposure to how to run a business – I’m self taught.
The biggest benefit to working with a coach is keeping me focussed on tasks and making sure I keep looking at the longer term rather than the everyday things that I’d be concentrating on if I weren’t working with Ashley.
Growth, profitability and expansion have been biggest areas of impact. The year before we started the program, we were making a loss. Since then, we have turned our losses into profits and achieved profit growth of around 100% per annum.
Ashley’s given me more confidence to make decisions.
Coaching has changed the way I interact with my business, because I’ve employed another ten or twelve staff since we started – the whole dynamic of the business has changed, so my role has changed. It’s changed the amount of hours I spend working in the business – I used to work 80 hour weeks, and I’m now down to 60. I don’t work weekends now. Now the spare time I’ve got I spend on non-work activities.
It’s worth the investment.
I run a life coaching and executive business training company. I’ve been working with Ashley for twelve months.
The biggest benefit of working with Ashley has been making more money. Putting systems into the business meant we have better people; because we have better people we’re more successful; because we’re more successful we make more money. We did $270k the financial year before last, and last financial year we did nearly $1.2m.
I started working with Ashley because I’d just gone through a disappointing experience with a team member, and it just showed me that my business model was flawed. I didn’t have a business, I just had me. Me turning up every day doing the job – if I went away, my business shut down.
I knew that what was missing was the systematic approach to my business. It was so random – just whatever happened on the day. It was a very reactive business. I knew we could be doing so much better.
It is a business now and not just me having a job. I’m a lot more focused. I know where my time and energy needs to be spent. The major change is I understand I’m not in a coaching business – I’m in a sales business.
Coaching has had a big impact on my vision for the business and what it’s capable of doing. I think I’m only just starting to see how big this can be. When I started it was a hobby – something to do. Now, the sky’s the limit. I’m far more ambitious now about what I want to create.
When I first started, my goal was to have fun, to have an adventure. I outgrew that quickly. Now, my goal is to be the number one provider of executive business and life coaching services in Australia.
It’s lovely to have someone to collaborate with. The one thing that Ashley really brings that I lack is that he keeps going at me about the franchise. I think I would have thrown in the towel months ago with me. He kept coming back to it, and thank God he did – he saw something there that took me months to see, and now that I can see it I think wow, why didn’t I see it before. His diligence has made the difference – otherwise we’d still be selling low-end programs and now the sky’s the limit.
The outside perspective on the business is essential. I’m in this all the time, I never get away from it. I need someone who just sees the business, and whose only agenda is keeping me on track with the business.
It’s very really valuable to have someone who’s seen the vision of the business better than I could, and hasn’t given up on it. He’s helped me see a bigger picture of what we could do than I could see. I didn’t see it as being real, but he did, and now it is becoming real.
I’ve been working with Ashley for eleven months now. I have a 1.5 million dollar business, with two branches, and ten employees.
I started working with Ashley because I’d been put in a position of running, managing, and buying into the business, and I was a tradesman. I knew how to do the job, but I didn’t know how to be a manager. I didn’t know there was supposed to be leadership on top of that, so I recognised some deficiencies and thought, well, I need to learn how to do this. I also liked the focus of the program aiming to increase the turnover of the business.
When I met Ashley, he presented himself well – he’s a nice bloke and very easy to talk to, and he knew what he was talking about. The program he presented was very professional and it was structured well. Not like someone turning up and just saying, ‘I can show you how to make more money in your business,’ ‘ instead, it was a well-structured program aimed at making small improvements and getting measurable results.
Our turnover’s increased, definitely. The profitability of the business is good. Ashley’s helped streamline the business a lot, but the educational value of it has been massive.
The biggest benefits of the program for me have been the change in my attitude, change of direction, and letting me know what I should be so that the employees can see that the bloke who’s running the company knows what he’s talking about ‘ they’re not looking at the boss thinking, ‘that guy’s an idiot.’
I also understand people much better now, understanding personalities and their motivations, and finding out what motivates particular people. Now when I recruit I look for specific people with specific traits for the positions I’m looking to fill.
The business now runs without me – and I used to be too paranoid to leave. Now I’m down to two and half days a week and it’s not even been a full year since I started the program. I’ve started another business as an offshoot, and I’ve got time for my passion, which is farming.
I’ve changed the way I think about business ‘ I understand now that my business needs to work without me, otherwise it’s just an expensive job. If you have to work in the business, it’s not a business.
Everything runs a lot smoother now that we’ve put systems in place in the business ‘ regular meetings with the managers, Key Performance Indicators, making sure everyone’s happy in the business.
I’m a different person. My training’s helped my personal relationships, my business relationships, and it’s helped cement my ideals, my parameters – I’ve become a better person, and a better businessperson. Or rather a businessperson, because I probably wasn’t before. I’ve moved from the tradesman through to the manager through to the entrepreneur.
If you’re thinking about working with Ashley, do it.
We are a contract drilling company. In comparison to the rest of the industry, we’re a medium sized business. We’ve just finished up our coaching program after three years, which was well beyond our original contract.
The initial goal was to tidy the business up for a possible sale, or what I really wanted, which was a successful succession of the business.
I started working with Ashley because of what I wanted to do with my company. I was entering an area that I had zero expertise with, and it was an area fraught with problems that I perhaps wouldn’t be able to understand. I needed an independent source of support and advice. I needed someone I could turn to apart from my own men because of ultimately what it was about. It was really a question of reality.
For me, it was a major operation to get the business to a saleable point. I’d done a lot of thinking, but in an uncontrolled way. I had no family succession, and the company has been in the family for 83 years. The thought of moving the company out of the family for the first time was an absolutely huge step. That was one of the reasons that I needed outside help in the first place.
Ashley more than anyone else made this happen, and the result is really pretty close to what I ultimately hoped for.
Over the last few years Dueltek have enjoyed year on year growth, but last year we just consolidated our position. We felt that we needed assistance in building the business to a higher level so we engaged Ashley Thomson as our business coach.
Today our turnover is higher and our gross profit has increased. We’ve been able to tick off all the goals we had at the start of the coaching program.
We were already doing a lot of the things that Ashley taught us, but he allowed us to focus on them more. He’s helped us take the ideas we already had, and look at them in different ways and take those ideas to their logical conclusion. It seems funny, but having someone to report to gives you that extra discipline. We’ve said in the past that we’ll do this or that, but it hasn’t actually happened.
Putting the KPIs, financial dashboard and test and measures in place to monitor our business has been the biggest area of impact. We’re much better informed as to our sales, prospecting, staff performance and financial levels, and whether we are on track. We’ve raised the bar three times this year as far as our budget is concerned, and by having the measuring systems in place we’ve been able to monitor that and adjust things along the way. That part of the coaching along has been very important to us.
We’re a small business. Jan and I have worked on it for twenty years. We don’t have time to fiddle around. We took this on, thinking we’d learn a little bit and come out of it fairly unscathed. But it was a pretty hard road there a few times. We’ve come through it. We’re better people for it, we’re better managers.
Instead of working longer – harder, Ashley taught us to work smarter – harder. That has involved seeing if there was a better way to do a job, or if there was a job that could be delegated to other people. Neither of us is doing as many tasks as we were prior to Ashley coming on board. We’re more managers now than day to day workers.
Jan and I were dubious in the beginning. We thought, ‘What can this young bloke teach us” But Ashley has done a good job, we’re very pleased with his methods and his candour and his approach. He’s helped us along the way whenever we’ve needed it. We would recommend him to others – the testament to that is that we’ve decided to retain him in an ongoing arrangement. Ashley’s coaching program is not for the faint hearted however. We have invested hundreds of hours this year into working through Ashley’s various programs, reading books, viewing training videos and listening to audio presentations. Ashley has pointed us in the right direction and together we have set ourselves weekly and quarterly goals. Ultimately though, the success, growth and development we have personally achieved out of this program have been up to us.
We’re grateful to Ashley and his team. It’s been a very professional relationship and arrangement. We’d recommend Ashley to anybody that’s looking for a business coach.
I’ve been working with Ashley for six months now. We started working together because I’d realised I needed to do more than what I was doing. I knew I had to do something in order to be able to expand, and I didn’t really know how to go about it. I know a lot of CEOs of a lot of different companies, and like me they started off knowing a particular trade and decided to go out on their own because they had a few entrepreneurial skills. But running the business is totally different – unless you’re trained in the area, it’s a lot of hit and miss. And I’d been doing that for 20 years – the company just bowled along week to week. I looked at it and thought that was extremely unprofessional on my behalf ‘ I didn’t really have a proper company structure set up with a plan for expansion, so really I was letting my own company down. I figured after 20 years it was time to do something about it.
Having a coach works for me because we get into areas such as marketing and sales – “how do we get new clients”? Over 20 years of business, I’d never really looked at doing that. The type of service we provide speaks for itself and we’d been going by word of mouth and just picking up clients along the way. Of course I had no idea – I said, “I’m not a salesman, I’m not an ad man”. I don’t know how to do that sort of work, so I figured I was lacking there.
Ashley’s help has made me change the procedures in the company. I’ve now employed more people, I’m not working the hours that I had to work, and I’m not stressed under the hours that I’m working because I’ve delegated most of my problems to other people. It means I can put more thought into other areas ‘ instead of working IN the business, I’m working ON the business. It’s been a help to have someone to tell me what to do and which way to go. The business is more valuable and more professional, and I’m a more relaxed person because of it.
Before I started the coaching program, I could see some major dramas approaching us in the future. When you’re worried about something you don’t enjoy your work – sleepless nights, and then your family takes the brunt of your stress. Six months later, suddenly now I can see light at the end of the tunnel. It’s been very, very good, and I can see that we’re building up clients – which has been very lucrative for us – we’ve put on new staff, we’ve got structures and procedures in place, and things are running without me.
We’ll work together past our current twelve month contract, because there’ll still be issues we need to work on. There’s no end to learning more about running a business, and running other businesses. You need to reeducate yourself on a daily basis, and I understand that so the business coaching will probably go on for a long time.
I’ve got the choice now to do what I want to do during the day. It’s giving me more enthusiasm to find new ways of running the business – life’s pretty good at the moment.
We hired Ashley 6 months ago and will never look back!
At first Ashley taught us to set goals and make small changes in our business and we started seeing results almost immediately.
Now we are 6 months down the track and our whole way of thinking has changed. We now look at the business in an entirely different way and we are actually making a profit for the first time.
Ashley has guided us through some big decisions and we now feel we can tackle more.We are very excited to see where we will be in another six months – we’ve come so far already!